vu mkt624 Final Term - Quiz No.4
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
NVAEducation also facilitates users to contribute in online competitions with other students to make a challenging situation to learn in a creative way. You can create one to one, and group competition on an topic of a book/course code. Also on NVAEducation you can get certifications by passing the online quiz test.
Question 1: Brands are born out of the following strategies:
Segmentation and differentiation strategies
Promotion strategies
Good purchasing and supply chain strategies
All of the given options
Question 2: Critical success factors for a firm include:
Changing lifestyles and attitudes
Low-cost production efficiency
Both of the given options
None of the given options
Question 3: Brands are diversified because:
It is essential for brand survival
Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present.
Cost-cutting is possible by advertising products with the same brand name
All of the given options
Question 5: Introduction of more brands and extensions leads to __________ with no new benefits to consumers.
Higher cost
Greater revenue
Brand proliferation
Increased competition
Question 6: If a company introduce same brand name for several product in different markets then company is applying which one of the following brand strategy?
Product brand strategy
Line brand strategy
Rand brand strategy
Umbrella brand strategy
Question 7: Which of the following statements about Place/Distribution decisions is CORRECT?
Product classes are not related to Place objectives
The product life cycle is not related to Place objectives
Place decisions are short-term decisions that are easy to change
Different market segments may require separate Place arrangements.
Question 8: __________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.
Market share
Brand share
Product share
Customer share
Question 9: The image of brand is the __________ with customer.
Actual association
Vision
Positioning
Personality traits
Question 10: For communication to be effective it should be:
Repetitive
Reinforcing
Both of the given options
None of the given options
