vu mkt624 Final Term - Quiz No.5
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: The __________ relates to extra benefits that a brand offers to its customers.
Entire positioning
Point of difference
Definition of business
Innovation
Question 2: A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?
If it satisfies customers' needs
If the price differential is minimal
If the brand can be classed as aspirational
Differentiated products will always be successful
Question 3: Clarity about dimensions of brands means the clarity in:
The functions of brand
The aspects of differentiation
Both of the given options
None of the given options
Question 4: Advertising is part of sales promotion by creating awareness and comprehension that form a level of __________.
Customer pull
Customer push
Customer loyal
Customer image
Question 5: Which of the following is a set of promises that the brand makes to customers?
Brand contract
Brand association
Brand persona
Brand equity
Question 6: An effective advertising campaign:
Revolves around a strong single idea
Should appeal to self interest of customer
Must not wander off
All of the given options
Question 7: Which of the following strategy give the benefit of premium pricing?
Umbrella strategy
Line brand strategy
Product brand strategy
Branding strategy
Question 9: __________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?
Customer loyalty
Brand loyalty
Product loyalty
Company loyalty
Question 10: If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a __________.
Premium price
Skimming price
Market based price
Retail price
