vu mkt624 Final Term - Quiz No.14
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: The more the customers are knowledgeable of a brand’s promises, the more they are inclined to be bound into a:
Contract
Agreement
Settlement
Negotiation
Question 2: Addition of 2.25 liter bottle by Coca Cola will cause to:
Increase customer base and usage
Enhance customer loyalty
Generate more profit
Develop brand image
Question 3: Opportunities for growth and expansion are identified by finding:
Customers’ beliefs about the segment
Customers believe about our competitors
Customer’s perceptions about the brand
Customer’s response about the products
Question 4: The brand stature construct is equivalent to:
Esteem multiplied by knowledge
Differentiation multiplied by knowledge
Knowledge multiplied by relevance
Esteem multiplied by differentiation
Question 5: When brand management becomes the heart of marketing then which one becomes the heart of brand management:
Owner’s equity
Brand equity
Brand assets
Brand value
Question 6: To be successful, the company must have all its __________ at work to deliver superior value.
Resources
Brands
Employees
Communication
Question 7: Which one of the following is indicator of a company’s desire to better meet the demands of the market, not only through differentiated products but also through different brands and there fore different identities?
Brand portfolio
Brand extension
Line extension
Brand diversification
Question 8: The elasticity of sales to sales promotion is __________ that of advertising.
Less than
Equal to
Greater than
Inversely proportional to
Question 9: Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?
The name should be memorable and easy to pronounce
The name must be checked by experts to ensure it doesn't infringe on another company's brand name
The name should have positive associations with the benefits and features of the product
The brand name must be modern and contemporary
Question 10: The drivers of change include all of the following except:
Downfall in industry
Consumer behavior
Market analysis
An investment by a foreign firm in local market
