If a company introduce same brand name for several product in-18227
If a company introduce same brand name for several product in different markets then company is applying which one of the following brand strategy?
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.4.
If a company introduce same brand name for several product in different markets then company is applying which one of the following brand strategy?
Product brand strategy
Line brand strategy
Rand brand strategy
Umbrella brand strategy
