vu mkt624 Final Term - Quiz No.13
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
Line extension
Multibrand
Brand extension
Rebranding
Question 2: When the same brand name holds several products in different markets, it is known as the __________
Umbrella brand
Source brand
Multi-brand
Range brand
Question 3: A good brand contract:
Keeps customer perspective in view
Delivers promises made with customers
Unearths negative promises
All of the given options
Question 4: Which one of the following is NOT the basic determinant of the consumer’s buying action?
Inferiority
Affordability
Quality
Accessibility
Question 5: While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the brand due to it’s:
Customer service
Consistent performance
Price value relationship
Accessibility
Question 6: What purpose does an advertising copy serves?
Provides a degree of continuity in a brand’s advertising
Help a brand achieve distinctiveness
Provides a common benchmark on which all concerned in the company and the agency can evaluate the merits of advertising submissions
All of the given options
Question 7: Which one of the following form of asset the brand has __________?
Tangible assets
Intangible assets
Current assets
Fixed assets
Question 8: The unique selling proposition (USP) was started in:
Advertising era
Image era
Product era
The positioning era
Question 9: A brand-based model reveals the following:
Why customers buy the brands they buy?
What are the underlying motives for their purchasing brands of their preference?
Why companies keep their brands contemporary?
All of the given options
Question 10: The prices of luxury product fall under:
Plus-one pricing
Skim pricing
Strategic account pricing
Segment pricing
