vu mkt624 Final Term - Quiz No.3
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: Introduction of another strength of a medicine by a pharmaceutical company is an example of:
Brand extension
Line extension
Brand diversification
All of the given options
Question 2: According to researches, the highest brand loyalty of customers is among:
Coffee
Shampoo
Cigarette
Tea
Question 3: A __________ has to answer the questions like what would be the short of market if our brand is not there.
Brand image
Brand picture
Brand manager
Brand association
Question 4: Based on various researches, which of the following is NOT TRUE about brand perception?
People perceive the brand as a whole
Perception is comprehensive
Consumers’ perception is the reality
The brand has a personality
Question 5: Which one of the following is NOT considered as competitive differentiation?
Product
Sales
Service
Image
Question 6: Which of the following is one of the marketer’s major positioning tools, that has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction?
Product quality
Social marketing
Specialty marketing
Production quality
Question 7: Which of the following author states that benefits are weak unless they relate to the customers’ central values and beliefs?
Jean-Noel Kapferer
Scot M. Davis
Philip Kotler
Geoffrey Randall
Question 8: __________ of ad means how many times you should expose your target customers to your message.
Frequency
Copy
Copy strategy
Media
Question 9: When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as:
Leveraging
Extension
Diversification
Stretching
Question 10: __________ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.
Chief Branding Officer
Chief Executive officer
President of company
Director of Company
