vu mkt624 Final Term - Quiz No.6
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: CRE stands for what?
Customer response effect
Customer relationship effect
Customer responsibility effect
Customer resource effect
Question 2: The most important factor in brand management is to ensure that your __________ must be matching with consumers’ perceptions.
Brand pinnacle
Brand’s persona
Brand associations
Brand value
Question 3: “Developing budgets and steering resources into strategy are critical areas of success,” Correlates which of the following strategy:
Crafting strategy
Implementing strategy
Evaluating strategy
Performing strategy
Question 4: A brand contract may also contain __________ but it must be eradicated from the contract?
Negative promises
Positive promises
Doubtful promises
Implicit promises
Question 6: The difference between company’s present financial position and the financial objectives is known as:
Contribution gap
Contribution margin
Financial objectives’ failure
Low demand in market
Question 7: Which one of the following brand layer is slightly wider than line brands?
Family brands
Range brands
Umbrella brands
Product brands
Question 8: Which of the following is driving force for customers’ focal point?
Brand picture
Brand image
Brand value
Brand persona
Question 9: Continuously renewing the difference makes your product __________.
Look superior
Highly unacceptable
Not conforming with market standards of evolving changes
Conforming to the changing behavior and beliefs of customers
