vu mkt624 Final Term - Quiz No.2
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: A __________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.
Brand-based
Customer-based
Product-based
None of the given options
Question 2: Whichever positioning you may like to choose, it has to stem from the point of view of which one of the following so that they can own it?
Customers'
Competitors'
General Managers'
Brand owners'
Question 3: A fashion clothing company getting into perfumes refers to the example of:
Perceived difficulty of manufacture
Know-how transferability
Complementarity
Awareness and reputation of the parent
Question 4: A change in positioning may cause __________ in price.
An upward change
A downward change
Both of the given options
None of the given options
Question 5: One member of an organization has the ability to control resources and change behavior of the other. It is an exercise of which one of the following?
Coercive power
Reward power
Legitimate power
Expert power
Question 6: __________ lets you to have your loyal customer’s lifetime worth in terms of your brand’s purchasing.
Lifetime value of a customer
Lifetime value of a brand
Lifetime value of a company
Lifetime value of a market
Question 7: When any brand of cooking oil is launched with new formula (for more safety of health), it is the example of which of the following?
Extending your target market
Extending the definition of business
Extending your point of difference
Extending the entire positioning
Question 8: Brand identity is followed by __________, which is a reflection of what marketers planed to send to the public.
Brand value
Brand image
Advertising
Brand personality
Question 9: The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following?
Acquisition
Organic growth
Rapid growth
Licensing
Question 10: Which one of the following pricing model is suggested during the decline stage of brand?
Harvest pricing
Penetration pricing
Cost based pricing
Market based pricing
