vu mkt624 Final Term - Quiz No.15
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 9 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: Which of the following can be defined in terms of needs, segmentation and geography?
Markets
Production
Promotion
Management
Question 2: Right branding increases __________ of the product, which should be more than that of the generic product.
Consumer revolt
Market share
Profit
Value
Question 3: The functional risk of brand is related to __________.
Price
Performance
Social image
Our self concept
Question 4: Brand management came into being for which of the following reasons:
Companies wanted to achieve scale economies.
It supplemented financial management practices
It suited production and operations personnel
Companies wanted to differentiate their products and highlight distinctions in a competitive environment.
Question 5: In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as:
Profit unit.
Strategic business unit
Marketing unit
Small business unit
Question 6: Benefits of having different brands include all of the following except:
Quickly respond to retailers’ need
Effectively compete in market
Save the actual brand image
Fill all the gaps in market
Question 7: When we say that brands are staying contemporary than it means:
Bringing about innovations
Living up to consumers’ likes and expectations
Engaging into a brand contract
All of the given options
Question 8: A personal computer with features relating processor’s specifications, the size of the hard disk and capacity of RAM is an example of:
Explicit promise
Implicit promise
Positive promise
Negative promise
Question 9: A mix of different communication tools has a better chance of achieving:
Objectives
Synergy
Efficiency
Effectiveness
