vu mkt624 Final Term - Quiz No.8
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:
Vision statements are never presented with an organization's mission statement
Vision statements are often combined with the mission statement
Vision statements are often designed to be memorable, one-line statements
Vision statements reflect an organization's strategic intent
Question 2: Brand assets include:
The name of the brand
Reputation, relevance, and loyalty
Less quality complaints
All of the given options
Question 3: A great effort in terms of time and money is required for __________ ; and despite the effort, results are not guaranteed.
Growth
Profitability
Branding
Promotion
Question 4: There are lot of customers have the knowledge of brand. They are inclined to be bound into a contract. A customer bound by a contract is known as __________.
Loyal customer
Difficult customer
Potential customer
Finicky customer
Question 5: Brands like to stay contemporary because of:
Others do it
Staying attractive
Upholding the contract
None of the given options
Question 6: Strong brand positioning is driven by which one of the following sources?
Customer
Employee
Company
Market
Question 7: This pricing model offers opportunity to set different levels of pricing for different needs is known as __________.
Segment pricing
Skim pricing
Value-in-use pricing
Strategic account pricing
Question 8: Which of the following is the indicator of brand strength?
Brand reputation
Patents and rights
Perceived brand values
Growth rate
Question 9: What approach should a brand manager adopt to know the status of a brand stands in terms of consumer perceptions?
Compare two or three brands
Analyze the market segmentations
Select the potential target markets
Understanding customer’s needs
Question 10: Which of the following is considered the first step of the strategic brand management process?
Building brand mission
Building brand vision
Building brand objectives
Building brand picture
