Brands are diversified because-18224
Brands are diversified because:
This multiple choice question (MCQ) is related to the book/course vu mkt624 Brand Management. It can also be found in vu mkt624 Final Term - Quiz No.4.
Brands are diversified because:
It is essential for brand survival
Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present.
Cost-cutting is possible by advertising products with the same brand name
All of the given options