vu mkt624 Final Term - Quiz No.7
vu mkt624 Brand Management Quiz
This quiz belongs to book/course code vu mkt624 Brand Management of vu organization. We have 15 quizzes available related to the book/course Brand Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
NVAEducation also facilitates users to contribute in online competitions with other students to make a challenging situation to learn in a creative way. You can create one to one, and group competition on an topic of a book/course code. Also on NVAEducation you can get certifications by passing the online quiz test.
Question 1: Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:
Sales promotion
Direct marketing
Publicity
Personal selling
Question 2: Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is known as:
Line extensions
Product mix
Interactive marketing
Service intangibility
Question 3: __________ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.
Value-in-use Pricing:
Skim Pricing
Segment pricing
Strategic account pricing
Question 4: At the center of a brand’s characteristics is the following:
Identity
Image
Value
None of the given options
Question 5: The distribution channel’s performance depends on all of the following EXCEPT:
Customer reach
Operating efficiency
Service quality
Place of distribution
Question 6: If a market is very mature, the challenges are:
Intense
Weak
Concentrated
Deep
Question 7: Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of which of the following?
Desirable benefit
Good packaging
Strong beliefs and values
Service inseparability
Question 8: Marketing communication is done to achieve the objective of:
Building awareness
Stimulate action
Both of the given options
None of the given options
Question 9: Which of the following is the characteristic of personality of a brand?
Logo
Packaging
Color
Durability
Question 10: Shan Foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Based on this example, Shan Foods is creating a:
Corporate strategy
Target design
Mix strategy
Marketing strategy
