When we keep the same brand name of new offerings so that-18220
When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as:
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.3.
When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as:
Leveraging
Extension
Diversification
Stretching
