Which one of the following is indicator of a company desire to-18328
Which one of the following is indicator of a company’s desire to better meet the demands of the market, not only through differentiated products but also through different brands and there fore different identities?
This multiple choice question (MCQ) is related to the book/course vu mkt624 Brand Management. It can also be found in vu mkt624 Final Term - Quiz No.14.
Which one of the following is indicator of a company’s desire to better meet the demands of the market, not only through differentiated products but also through different brands and there fore different identities?
Brand portfolio
Brand extension
Line extension
Brand diversification