When the same brand name holds several products in different-18313
When the same brand name holds several products in different markets, it is known as the __________
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.13.
When the same brand name holds several products in different markets, it is known as the __________
Umbrella brand
Source brand
Multi-brand
Range brand
