When two brands join hands to create one brand by using the-18298
When two brands join hands to create one brand by using the strong expressions of both, this is known as:
This multiple choice question (MCQ) is related to the book/course vu mkt624 Brand Management. It can also be found in vu mkt624 Final Term - Quiz No.11.
When two brands join hands to create one brand by using the strong expressions of both, this is known as:
Bundling
Branding
Brand management
Brand equity