Communication through a news story regarding an organization-18291
Communication through a news story regarding an organization and/or its products that is transmitted through a mass medium at no charge is which one of the following?
This multiple choice question (MCQ) is related to the book/course vu mkt624 Brand Management. It can also be found in vu mkt624 Final Term - Quiz No.10.
Communication through a news story regarding an organization and/or its products that is transmitted through a mass medium at no charge is which one of the following?
Advertising
Sales promotion
Personal selling
Publicity