are incurred by brands because of failures and questionable-18287
__________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.
This multiple choice question (MCQ) is related to the book/course vu mkt624 Brand Management. It can also be found in vu mkt624 Final Term - Quiz No.10.
__________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.
Brand assets
Brand liabilities
Brand equities
Market failures