The power based on a channel member superior knowledge and-18192
The power based on a channel member’s superior knowledge and information about his products is called:
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.1.
The power based on a channel member’s superior knowledge and information about his products is called:
Expert power
Legitimate power
Coercion
Retailer power
