Choosing a suitable international brand name is an important but-18330
Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.14.
Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?
The name should be memorable and easy to pronounce
The name must be checked by experts to ensure it doesn't infringe on another company's brand name
The name should have positive associations with the benefits and features of the product
The brand name must be modern and contemporary
