What purpose does an advertising copy serves-18317
What purpose does an advertising copy serves?
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.13.
What purpose does an advertising copy serves?
Provides a degree of continuity in a brand’s advertising
Help a brand achieve distinctiveness
Provides a common benchmark on which all concerned in the company and the agency can evaluate the merits of advertising submissions
All of the given options
