An apparel marketer is planning to launch an existing brand-18312
An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.13.
An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
Line extension
Multibrand
Brand extension
Rebranding
