A sound mission and value statement must have all the attributes-18278
A sound mission and value statement must have all the attributes EXCEPT:
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.9.
A sound mission and value statement must have all the attributes EXCEPT:
Memorable
Pragmatic
Lengthy
Inspiring
