Which of the following author states that benefits are weak-18218
Which of the following author states that benefits are weak unless they relate to the customers’ central values and beliefs?
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.3.
Which of the following author states that benefits are weak unless they relate to the customers’ central values and beliefs?
Jean-Noel Kapferer
Scot M. Davis
Philip Kotler
Geoffrey Randall
