Which of the following is a concise statement that summarizes-18196
Which of the following is “a concise statement that summarizes brand’s commitment or promise to target consumers and actively communicates the advantage over competing brands”?
This multiple choice question (MCQ) is related to the book/course
vu mkt624 Brand Management.
It can also be found in
vu mkt624 Final Term - Quiz No.1.
Which of the following is “a concise statement that summarizes brand’s commitment or promise to target consumers and actively communicates the advantage over competing brands”?
Positioning statement
Vision statement
Mission statement
Value statement
