vu mgt301 Final Term - Quiz No.3
vu mgt301 Principles of Marketing Quiz
This quiz belongs to book/course code vu mgt301 Principles of Marketing of vu organization. We have 25 quizzes available related to the book/course Principles of Marketing. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: With what groups do firms conduct concept testing for new products?
Suppliers
Employees
Target customers
Focus groups
Question 3: The marketing research step that comes after "identifying and defining the research problem" in the marketing research process is which one of the following?
Interpretation
Implementation
Developing the research plan
Observation
Question 6: First National Bank launches an innovative in-home banking system tied to personal computers.The product is not widely accepted because bank customers don't see the need for such aservice. Which one of the following is the best discretion of product failure?
Establishment of a customer information system
Organization structure
Technological advancement
Scanning corporate capabilities
Question 8: Competitor price increases are more likely to be followed when they are due to:
Falling sales
General rising costs
Increased advertising
Price wars
Question 9: If you are attempting to create primary demand toward your product, you will use which type of the following ads?
Informative
Persuasive
Reminder
Cooperative
Question 10: Accrued expenses are the example of:
Current liabilities
Long term liabilities
Deferred costs
Capital expenses
