First National Bank launches an innovative in-home banking-14369
First National Bank launches an innovative in-home banking system tied to personal computers.The product is not widely accepted because bank customers don't see the need for such aservice. Which one of the following is the best discretion of product failure?
This multiple choice question (MCQ) is related to the book/course vu mgt301 Principles of Marketing. It can also be found in vu mgt301 Final Term - Quiz No.3.
First National Bank launches an innovative in-home banking system tied to personal computers.The product is not widely accepted because bank customers don't see the need for such aservice. Which one of the following is the best discretion of product failure?
Establishment of a customer information system
Organization structure
Technological advancement
Scanning corporate capabilities