With what groups do firms conduct concept testing for new-14364
With what groups do firms conduct concept testing for new products?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.3.
With what groups do firms conduct concept testing for new products?
Suppliers
Employees
Target customers
Focus groups
