vu mgt301 Final Term - Quiz No.17
vu mgt301 Principles of Marketing Quiz
This quiz belongs to book/course code vu mgt301 Principles of Marketing of vu organization. We have 25 quizzes available related to the book/course Principles of Marketing. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
NVAEducation also facilitates users to contribute in online competitions with other students to make a challenging situation to learn in a creative way. You can create one to one, and group competition on an topic of a book/course code. Also on NVAEducation you can get certifications by passing the online quiz test.
Question 1: All of the following are the stages involved in the consumer adoption process EXCEPT:
Desire
Awareness
Interest
Trial
Question 2: Winning a new customer is usually more costly than retaining an existing customer. How much time it is costly?
5-10 times
10-15 times
15-20 times
20-25 times
Question 3: Gathering secondary information is one of the steps of developing the research plan. Whatdoes the meaning of secondary information in marketing research?
That does not currently exist in an organized form
That already exists somewhere, having been collected for another purpose
That the researcher can obtain through surveys and observation
That already exists somewhere in an organized form
Question 4: Elimination can BEST be described as the process of deleting a product from the product mix when it:
Is perceived as a failure by top management
Increases production costs and decreases profits
No longer responds to promotional efforts
No longer satisfies a sufficient number of customers
Question 5: Which of the following is not the type of retailers?
Self-service retailers
Limited service retailers
Half service retailers
Full service retailers
Question 6: Females are now more indulged in working in offices then the earlier. This shifts in demographic represents which one of the following?
Increasing diversity of population
Changing family and living patterns
Emergence of a new market
Income and education increases
Question 7: Which one of the following is the major benefit of using event sponsorship?
Enhances personal selling efforts
Provides an excellent back-drop for advertisements
Provide large amounts of free media coverage
Neutralizes the effects of unfavorable public relations
Question 8: The factors such as the buyers age, life-cycle stage, occupation, economic situation, lifestyle,personality and self-concept that influences buyers decisions refers to which one of thefollowing characteristic?
Personal characteristics
Psychological characteristics
Behavioral characteristics
Demographical characteristics
Question 9: The principles of personal selling described as which one of the following orientation?
Relationship orientation
Service orientation
Customer orientation
Transaction orientation
Question 10: With concentrated marketing, the marketer goes after a __________ you share of __________ you.
Small; a small market
Small; a large market
Large; one or a few niches
Large; the mass market
