vu mgt301 Final Term - Quiz No.13
vu mgt301 Principles of Marketing Quiz
This quiz belongs to book/course code vu mgt301 Principles of Marketing of vu organization. We have 25 quizzes available related to the book/course Principles of Marketing. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: Which one of the following concepts is a useful philosophy in a situation when the products costis too high and marketers look for ways to bring it down?
Selling concept
Product concept
Production concept
Marketing concept
Question 2: Which one of the following is the first step in the new product development?
Idea screening
Concept development
Idea generation
Concept testing
Question 4: The type of salesperson that usually requires training in physical science or engineering refers to which one of the following salespersons?
Trade salesperson
Missionary salesperson
Technical salesperson
Sales assistants
Question 5: A business can have excellent products and services due to excellent marketing skills andtechniques that are essential for a company's success. So what are the requirements neededfor today's marketer to achieve the organizations goals?
Neither creativity nor critical thinking skills
Both creativity and critical thinking skills
Critical thinking skills but not creativity
Creativity but not critical thinking
Question 6: Above Which of the following can make a meeting unsuccessful?
Deciding on purpose before the meeting
Selecting participants for the meeting
Holding a meeting when a memo or other business message would have done the job
All of the above
Question 7: Orders can be submitted by which of the following ways:
By mail or telephone
Through salespeople
Via computer
All of the given options
Question 8: Which one of the following phrases reflects the marketing concept?
The supplier is a king in the market
Marketing should be viewed as hunting not gardening
This is what I make, won't you please buy it
This is what I want, won't you please make it
Question 9: People often buy the kind of clothing. What does it show?
Attitude
Status
Learning
Lifestyle
Question 10: Michael Porter developed which of the following model?
GE Approach/Model
BCG Model
Five Forces Model
Value Chain model
