vu mgt301 Final Term - Quiz No.25
vu mgt301 Principles of Marketing Quiz
This quiz belongs to book/course code vu mgt301 Principles of Marketing of vu organization. We have 25 quizzes available related to the book/course Principles of Marketing. This quiz has a total of 5 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: Network television advertising is very expensive. The media planner looks both at the total cost of using a medium and at which of the following cost?
Cost per exposure
Cost of premium offers
Cost of the magazine it is using
Opportunity cost
Question 2: Research of buying decisions by large companies to find out what they buy, where they buy, how much they buy refers to which one of the following buying decision?
Market buying decision
Consumer buying decision
Consumer buying decision
Group buying decision
Question 5: When the aim of the promotion, while introducing a new consumer product, is to achieve high awareness levels, the firm will most likely make heavy use of which one of the following promotional mix?
Advertising
Sales promotion
Personal selling
Publicity
