vu mgt301 Final Term - Quiz No.1
vu mgt301 Principles of Marketing Quiz
This quiz belongs to book/course code vu mgt301 Principles of Marketing of vu organization. We have 25 quizzes available related to the book/course Principles of Marketing. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: Which of the following sales management tool shows that which customers and prospects to see during the next 12 months and in which months as well as which activities to carry out?
Time-and-duty analysis
Sales force automation systems
Annual call plan
Sales quota plan
Question 2: The act of setting prices for customers located in different parts of the world is called __________.
Geographic Pricing
Value based Pricing
Question 3: Which one of the following options represents the collection of data for the purpose of applying appropriate actions at a subsequent time?
Lifestyle
Learning
Perception
Attitude
Question 4: Which of the following is NOT a part of the macro-environment?
Demographic forces
Natural forces
Competitors' forces
Political forces
Question 5: Measure and evaluate performance is the part of which marketing function
Marketing Analysis
Marketing Implementation
Marketing Planning
Marketing Control
Question 6: Connecting with employees in the company refers to which of the following options?
Extranet
Internet
Intranet
World wide web
Question 7: ABC Research Group must guard against problems during the implementation phase ofmarketing research for its clients. Typically, management will not encounter which of theseproblems?
Respondents who refuse to cooperate or give biased answers
Interviewers who make mistakes or take shortcuts
Interpreting and reporting the findings
Primary data that conflict with secondary data
Question 8: Which of the following is NOT an internal factor while setting the price of a new product?
Marketing Strategy
Objectives
Marketing Mix
None of the above
Question 9: Which of the following option refers to the actors and forces outside marketing that can affect marketing management ability?
Marketing environment
Marketing planning
Marketing strategy
Marketing audit
Question 10: Choose the best description regarding marketing view point.
Matching a product with its market
Promoting and selling products
Facilitating and satisfying exchange relationships
Distributing products at the right price to stores
