vu mgt301 Final Term - Quiz No.9
vu mgt301 Principles of Marketing Quiz
This quiz belongs to book/course code vu mgt301 Principles of Marketing of vu organization. We have 25 quizzes available related to the book/course Principles of Marketing. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
NVAEducation also facilitates users to contribute in online competitions with other students to make a challenging situation to learn in a creative way. You can create one to one, and group competition on an topic of a book/course code. Also on NVAEducation you can get certifications by passing the online quiz test.
Question 1: Bunny bread is mostly used in breakfast times in different areas of Lahore. Manufacture of Bunny bread has made this for all type of customers ranging from housewives to children and teens to old people. Bunny bread is using which of the following market coverage strategy?
Differentiated
Undifferentiated
Concentrated
None of the given
Question 2: All of the following are the logistics functions EXCEPT?
Order processing
Warehousing
Inventory management
Retailing
Question 3: What does the term sales quota refer to?
Sales objectives
Time to make a sale
Sales methods
Number of customers
Question 4: What are we going to do? And, how are we going to do? In which of the following categoriesthese two questions fall?
Researching
Planning
Controlling
Managing
Question 5: In its purchase of a small business computer, Mr. Ateeq asked that potential suppliers provideinformation only on units with 1Mb of memory. As management evaluates the purchase, it findsthat 1Mb is inadequate for many of the software programs they use. In this instance, the firmwould need to modify which aspect of the purchase process?
Searching
Specification development
Alternative evaluation
Performance evaluation
Question 6: A manufacturer spends a large amount of money on research and development leading to the introduction of a product that is likely to present the firm with a breakthrough opportunity. The manufacturer prices the product with the goal of achieving a 20 percent return on its investment. Which of the following types of pricing objectives is the company using?
Target return
Profit maximization
Nonprice competition
Meeting competition
Question 7: Which of the following tasks are included in marketing management?
Marketing analysis
Marketing planning
Marketing implementation
All of the above
Question 8: A company can increase its business in four ways. Which is not one of these ways?
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.
Question 9: A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?
Marketing strategy
Marketing mix
Market offering
Marketing plan
Question 10: Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
