vu mgt301 Final Term - Quiz No.12
vu mgt301 Principles of Marketing Quiz
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Question 2: Which one of the following is a key to build lasting relationships with consumers?
Price of the product
Need recognition
Customer satisfaction
Quality of product
Question 3: Less frequently purchased consumer products and services which are compared by the customer on different product attributes, refers to which one of the following product?
Unsought products
Specialty products
Shopping products
Industrial products
Question 4: Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels?
Producer, agents, wholesalers, retailers, consumers
Producer, wholesalers, consumers
Producer, wholesalers, retailers, consumers
Producer, industrial distributor, wholesalers, retailers, consumers
Question 6: The type of product that results from applying human and mechanical efforts to people orobjects refers to which one of the following options?
An idea
A service
A philosophy
A concept
Question 8: Which of the following is a way in which a firm can respond to the price change by the competitor?
Reduce price
Reduce the quality
Question 9: Which one of the following options BEST represents the involvement of management and employees in the continuous improvement of the production of goods and services?
Total Quality Management
Marketing Management
Customer Relationship Management
Knowledge Management
Question 10: In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
