A manufacturer spends a large amount of money on research and-14429
A manufacturer spends a large amount of money on research and development leading to the introduction of a product that is likely to present the firm with a breakthrough opportunity. The manufacturer prices the product with the goal of achieving a 20 percent return on its investment. Which of the following types of pricing objectives is the company using?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.9.
A manufacturer spends a large amount of money on research and development leading to the introduction of a product that is likely to present the firm with a breakthrough opportunity. The manufacturer prices the product with the goal of achieving a 20 percent return on its investment. Which of the following types of pricing objectives is the company using?
Target return
Profit maximization
Nonprice competition
Meeting competition
