The process of dividing a total market into small market groups-14567
The process of dividing a total market into small market groups to meet the desired needs of each customer in each group. It is refers to which of the following concepts?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.23.
The process of dividing a total market into small market groups to meet the desired needs of each customer in each group. It is refers to which of the following concepts?
Segmenting
Differentiating
Target marketing
Concentrating
