A company decides on its promotion budget by using four common-14542
A company decides on its promotion budget by using four common methods to set the total budget for advertising. What is NOT one of these methods?
This multiple choice question (MCQ) is related to the book/course vu mgt301 Principles of Marketing. It can also be found in vu mgt301 Final Term - Quiz No.20.
A company decides on its promotion budget by using four common methods to set the total budget for advertising. What is NOT one of these methods?
The affordable method
The percentage-of-sales method
The competitive-parity method