The process of dividing a total market into market groups so-14525
The process of dividing a total market into market groups so that persons within each group have relatively similar product needs refers to which of the following concepts?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.19.
The process of dividing a total market into market groups so that persons within each group have relatively similar product needs refers to which of the following concepts?
Segmenting
Differentiating
Target marketing
Concentrating
