Which one of the following categories refers to a group of-14478
Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.14.
Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?
Product line
Line extension
Private brand
Product bandwidth
