In the BCG approach stars are high-share high-growth businesses-14476
In the BCG approach, stars are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into which of the following?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.14.
