Customers evaluation of the difference between all the benefits-14441
Customers evaluation of the difference between all the benefits and all the costs of a marketingoffer relative to those of competing offers refers to which of the following options?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.10.
Customers evaluation of the difference between all the benefits and all the costs of a marketingoffer relative to those of competing offers refers to which of the following options?
Customer perceived value
Marketing myopia
Customer relationship management
Customer satisfaction
