During the new product development process the creation of a-14423
During the new product development process, the creation of a large pool of ideas for potential new products is the primary goal of which one of the following steps?
This multiple choice question (MCQ) is related to the book/course
vu mgt301 Principles of Marketing.
It can also be found in
vu mgt301 Final Term - Quiz No.8.
During the new product development process, the creation of a large pool of ideas for potential new products is the primary goal of which one of the following steps?
Idea generation
Idea screening
Concept development
Prototype development
