Fast-food restaurants offer tasty and convenient food at-14410
Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health and causes health problems in the long run. This statement reflects which one of the following concepts?
This multiple choice question (MCQ) is related to the book/course vu mgt301 Principles of Marketing. It can also be found in vu mgt301 Final Term - Quiz No.7.
Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health and causes health problems in the long run. This statement reflects which one of the following concepts?
Marketing concept
Societal marketing concept
Product concept
Production concept