Which one of the following is an alternative to product line-14393
Which one of the following is an alternative to product line stretching that adds more items within the present range of the line?
This multiple choice question (MCQ) is related to the book/course vu mgt301 Principles of Marketing. It can also be found in vu mgt301 Final Term - Quiz No.5.
Which one of the following is an alternative to product line stretching that adds more items within the present range of the line?
Product mix
Interactive marketing
Product line filling
Co-branding