vu mkt610 Final Term - Quiz No.5
vu mkt610 Customer Relationship Management Quiz
This quiz belongs to book/course code vu mkt610 Customer Relationship Management of vu organization. We have 7 quizzes available related to the book/course Customer Relationship Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: Which of the following refers to the “lowest” level of strategy?
Financial strategies
Marketing strategies
Operational strategies
HR strategies
Question 2: Horizon cat food mailed a packet of catnip seed to every person who visited its website. Along with the catnip seed was a note that advised consumers to visit www.horizon.com if they wanted to create a cat-friendly garden. This illustration is the best use of which concept for approaching prospect customer?
Print advertising
Direct marketing
Personal selling
Public relations
Question 3: The phase in the selling process in which the salesperson gathers as much information about the prospective client before the sales call is called:
Prospecting
Targeting
The approach
Pre-approach
Question 4: Which of the following tracks all the steps in the sales process
None of the given options
SCM
SFA
CRM
Question 5: A good, service, or idea consisting of a bundle of tangible and intangible attributes that can satisfy consumers is called a:
Commodity
Product
Durable good
Nondurable good
Question 6: The acronyms that we use for FUD is:
Fear, Uncertainty, Divisions
Fear, Uncertainty, Doubts
Fear, Understandings, Doubts
Fear, Understand, Debits
Question 7: The ability to communicate effectively
Can be learned
Depends on the education level of those around you
Depends on not using technology to send messages
Is a natural talent that cannot be learned
Question 8: Which of the following statements is correct?
Acquiring customers is on tenth the cost of retaining customers
Retaining customers is same as the cost of acquiring new customers
Retaining customers is on fifth the cost of acquiring new customers
Retaining customers is on tenth the cost of acquiring new customers
Question 9: “Lead tracking, distribution and management” are functional components of which of the following?
Marketing application
Sales application
Support application
Customer service
Question 10: In a recent agreement with South African Fruit Growers Cooperative, UPS contracted to transport its produce to supermarkets in Great Britain. In marketing terminology, the supermarkets are an example of __________, and the people who buy the fruit are examples of __________.
Ultimate consumers; organizational buyers
Organizational users; individual users
Broad markets; narrow markets
Organizational buyers; ultimate consumer
