vu mkt610 Final Term - Quiz No.2
vu mkt610 Customer Relationship Management Quiz
This quiz belongs to book/course code vu mkt610 Customer Relationship Management of vu organization. We have 7 quizzes available related to the book/course Customer Relationship Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: Companies can build interest and enthusiasm by using databases to remember customer preferences. This strategy helps to which of the following?
Identify prospects
Avoid serious customer mistakes
Reactivate dormant customers
Deepen customer loyalty
Question 2: /Electronic booksellers like amazon.com and barnesandnoble.com are likely to enjoy strong sales in the future because books are a product category that:
Can be delivered digitally
Are highly standardized
Require audio or video demonstration
Do not require pre-purchase trial
Question 3: In which of the following phase of CRM, a business relies on CRM software tools and databases to help the company proactively identify and reward its most loyal and profitable customers to expand their business via targeted marketing and relationship marketing programs.
Satisfied
Retain
All of the given options
Acquire
Question 5: Negotiation is a give and take activity in which both parties try to shape a deal that satisfies both of them; it reflects which one of the following negotiation?
Standard negotiation
Co-operative negotiation
Collusive negotiations
Competitive negotiation
Question 6: The changing demographics of global consumers has tremendous implications on the nature of opportunities for organizations. In view of this which of the following statements in incorrect
Global marketers need to face up to the challenges.
This can only be regarded as a major threat to the survival of today's organizations as it will bring significant costs to them.
There has been a reduction in birth rates in many developed economies.
Businesses need to develop and market products and services that cater to the changing needs of the ageing consumers
Question 7: In which case, probability of customer incraese to become a defector?
Complaints not expressed but resolved
Complaints expressed and resolved
Complaints not expressed and not resolved
Complaints expressed but not resolved
Question 8: The marketing concept holds that customers will remain loyal if:
The company produces a product with enough features to satisfy everybody
The company's marketing activities are persuasive enough.
A company offers numerous 'specials'.
The customers' needs are met at a price that represents value for money.
Question 9: Which of the following is the description of good sales people?
On site support
Problem solver
Organized
Empathetic
Question 10: Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes by which of the following?
Generic customer relationship management applications
Supply chain management applications.
Analytical customer relationship management applications
Operational customer relationship management applications
