vu mkt610 Final Term - Quiz No.3
vu mkt610 Customer Relationship Management Quiz
This quiz belongs to book/course code vu mkt610 Customer Relationship Management of vu organization. We have 7 quizzes available related to the book/course Customer Relationship Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: The skill to stimulate someone to take action refers to which of the following?
Skill to foresee
Skill to speed up response
Skill to listen
Skill to induce
Question 2: Personal selling is an effective tool to assist the buying process, especially for high priced products. Personal selling is not commonly used for which of the following purposes?
Building up buyer's preferences
Pressurizing the customer into making a decision
To create static images only
Developing customer convictions and feelings about a product and company
Question 3: Which of the following is a person’s pattern of living as expressed in his or her psychographics?
Social class
Lifestyle
Culture
Personality
Question 4: Marketing relationships are:
Intensely personal, like human relationships
Intended to deliver short-term customer satisfaction
Intended to deliver long-term customer satisfaction
The most important element of the marketing mix
Question 5: Which of the following processes is MOST critical to the success of the firm?
Resource-allocation
Manufacturing and distribution
Payment and billing
Customer support/handling
Question 6: Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication and convenience.
Customer service
Just-in-time inventory
Distribution management
Replenishment
Question 7: All helps to prevent customers’ defection EXCEPT:
Compulsion due to technological and environmental forces
Attempt to Track Losses
Customers Specific Approach
Customer Win—Back Program
Question 8: The customer relationship involves tracking the full range of interactions with prospects and customers EXCEPT:
Customer service and support interaction
Sales interaction
Marketing interaction
Higher management activities
Question 10: Which of the following is the best example of a people-based service
Vending machines
Airlines
Appliance repair
Movie theater
