vu mkt610 Final Term - Quiz No.6
vu mkt610 Customer Relationship Management Quiz
This quiz belongs to book/course code vu mkt610 Customer Relationship Management of vu organization. We have 7 quizzes available related to the book/course Customer Relationship Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
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Question 1: The buyer-supplier relationship characterized by a close cooperative relationship where the seller adapts to meet the customer's needs without expecting much adaptation or change on the part of the customer in exchange is referred to:
Customer is king
Buyer-supplier relationship is transctional
Supplier is king
None of the given option
Question 2: Karen's company just finished meeting with the consultants who delivered a 4-year plan of renovation for a company. Which part of the strategic landscape has been described in this statement?
Strategy assessment
Strategy implementation
Strategy formulation
Strategy initiation
Question 3: In property development, customer relationship is based on which of the following factors?
Attitudes
Money
Trust
Convenience
Question 4: Which of the following is NOT a characteristic of the Business-to-Business arena?
Large markets
Wide geographic spread
Complex buyer behavior
Low volume of transactions
Question 5: Internal strengths and weaknesses are usually referred to as
Uncontrollable activities within an organization
Controllable activities within an organization
Most important for shareholders and stakeholders
Important as external opportunities and threat
Question 6: What is not the part of an effective integrated advertising campaign?
Precision of message
Cultivation of customer relationships
Impact
Static images only
Question 7: A loyal customer has which kind of the relationship with the organization?
No relationship
Indifferent relationship
Emotional relationship
Transactional relationship
Question 8: Operational customer relationship management supports which one of the following functions?
Customer campaigns
Front Office
Data mining
Effective interaction
Question 9: Strategic drift, where strategies progressively fail to address the strategic position of the organization, is frequently followed by:
A change of CEO
Transformational change
Transformational change or demise
Transactional change
Question 10: When an organization understands the psyche of people at large scale through research and marketing activities towards organization and product is known as
Formulation and implementation of an organization's procedures
Good-will through a two way communication process
Coordination of communications programs public
Evaluation of public attitudes and opinion
