Horizon cat food mailed a packet of catnip seed to every person-18156
Horizon cat food mailed a packet of catnip seed to every person who visited its website. Along with the catnip seed was a note that advised consumers to visit www.horizon.com if they wanted to create a cat-friendly garden. This illustration is the best use of which concept for approaching prospect customer?
This multiple choice question (MCQ) is related to the book/course
vu mkt610 Customer Relationship Management.
It can also be found in
vu mkt610 Final Term - Quiz No.5.
Horizon cat food mailed a packet of catnip seed to every person who visited its website. Along with the catnip seed was a note that advised consumers to visit www.horizon.com if they wanted to create a cat-friendly garden. This illustration is the best use of which concept for approaching prospect customer?
Print advertising
Direct marketing
Personal selling
Public relations
