vu mkt501 Final Term - Quiz No.8
vu mkt501 Marketing Management Quiz
This quiz belongs to book/course code vu mkt501 Marketing Management of vu organization. We have 10 quizzes available related to the book/course Marketing Management. This quiz has a total of 10 multiple choice questions (MCQs) to prepare and belongs to topic Final Term. NVAEducation wants its users to help them learn in an easy way. For that purpose, you are free to prepare online MCQs and quizzes.
NVAEducation also facilitates users to contribute in online competitions with other students to make a challenging situation to learn in a creative way. You can create one to one, and group competition on an topic of a book/course code. Also on NVAEducation you can get certifications by passing the online quiz test.
Question 1: __________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Target marketing
Psychographic segmentation
Psychology
Consumer behavior
Question 2: A __________ is a strong internal stimulus impelling action.
cue
drive
reinforcement
discrimination
Question 3: Customer value analysis reveals the company’s strengths and weaknesses relative to various competitors. Which of the following would be considered to be the first step in this process?
Monitor customer values over time.
Assess the quantitative importance of the different attributes.
Assess the company and competitors’ performances on customer values.
Identify the major attributes customers value.
Question 5: A __________ when it is aroused to a sufficient level of intensity.
need becomes a motive
motive becomes a need
desire becomes a reality
unfulfilled demand becomes a crisis
Question 6: Cognitive psychologists believe that memory is __________, so that once information becomes stored in memory, its strength of association decays very slowly.
very limited
somewhat limited
fluid
extremely durable
Question 7: Expected to account for a quarter of the U.S. population by 2050, __________ are the fastest growing minority.
African Americans
Asian Americans
Hispanic Americans
European Americans
Question 8: The firm that allow the wants and needs of customers and potential customers to drive all the firm’s strategic decision is known as __________
Marketing oriented firm
Customer oriented firm
Consumer oriented firm
All of above
Question 9: Marketers are always looking for emerging trends that suggest new marketing opportunities. One such trend is the “metrosexual.” Which of the following items would the metrosexual most likely have some interest for?
An IBM computer.
Tickets to WWF wrestling.
Saxophone lessons.
An all-over body spray by Axe.
